The Long Tail

The Long Tail is about the shift from hits to niches. Chris Anderson wrote an article in Wired Magazine where he described the effects of The Long Tail on current and future business models. Chris observed that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Examples of such mega-stores include Amazon.com and Netflix. The Long Tail is a potential market and enabled by the distribution and sales channel opportunities the Internet creates.