DAB Radio Failure

An article in Svenska Dagbladet is claiming that after 10 years and investments for over 400 million SEK DAB Radio in Sweden has attracted only 7 000 users.

In the same time web radio have gone from 0 users to 178 200 daily Swedish listeners. Even more impressive is the weekly reach of the 795 600 web radio listeners. I wrote about the Swedish web radio in "Internet and the private radio " yesterday.

I for one wish my tax money was spent on more productive initiatives than DAB Radio projects with little future.

To expensive and too late!