Online Advertising vs Traditional Advertising

Two recent articles has pointed out that online advertising is becoming a serious rival to the traditional sort.

The first article in The Economist states that "This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America?s three big television networks, ABC, CBS and NBC, predicts Advertising Age."

The second is a statement from Jim Spanfeller, the president-CEO of Forbes.com on BtoBOnline.com where he indicates that Forbes.com will surpass the print edition in terms of revenue, probably in about 18 to 20 months".

If you ask me - It's about time that the hours spent online from Internet users, gets reflected in the ad spend from advertisers. For to long they have put the big money into traditional advertising, knowing that the usage of traditional media is dropping in favour for the Internet.