The iPod Effect On Mac Sales?

When Apples success with iPod became clear, journalists and analysts started talking about the "halo effect". That is, when the positive sales and vibes surrounding iPod and iTunes would translate into higher Mac sales.

Maybe the "halo effect" is real?

According to Apples second quarter results, Apple shipped 1.07 million Macs. That's a 43 per cent increase on the same period a year ago. This sales might have been boosted by the sales of over five million iPod?s in the same period - 558 per cent increase on 2004.

If the "halo effect" is true, it's no surprise. After falling in love with my iPod I bought my first Mac. I remember walking out of the Apple store, wondering how many PC users where switching to Mac, because they fell in love with their iPod's?

At least we know the numbers are rising!