Online Marketing Book That Works

There are lots of interesting books about marketing, but few that use their own points to prove that their marketing works.

Bryan and Jeffrey Eisenberg did. They sold 90 percent of their new book Call To Action online and marched into the bestseller lists at the Wall Street Journal (requires subscription) and USA Today. They managed to do this without the support of the nationwide bookstore's.

This achievement should be a wake-up call to marketers doing what they always do. There are more than one way to reach your sales targets and in doing so, save some of the marketing budget.

So what about the book?

Call to Action presents an overview of the principles and tactics of conversion rate marketing, focusing exclusively on helping clients persuade and convert their traffic into leads, customers and sales.

I will read the book and let you know what I think, by evaluating the ROI I got from their advice.