Retailers Search Ad Spending Up

US Retailers doubled their spending on search engine advertising in 2004, according to a Forrester Research report

Media Post writes that "Forrester reported that 137 retailers nationwide spent an average of $877,630 search-engine ads in 2004, compared to $399,923 in 2003. The retailers also said search marketing was responsible for 43 percent of traffic to their Web sites."

To me, the Search Engine share of the traffic is very impressing, these companies probably spends a lot of their budget on above the line marketing, like Print, TV, Radio and Outdoor.

Please remember that I work with Search Marketing, when reading this. Still, the numbers tell their own story, don't they?