Internet Ad Spending Growth!

IAB estimates that US Ad spending on the Internet totalled more than $2.8 billion for the first quarter of 2005. Ad Age reports that "The first-quarter spending figure represents a 26% increase from the $2.2 billion spent during the same period last year, and it spiked 4.3% from the fourth-quarter 2004 figure of $2.7 billion."

In Sweden IRM reports for the SE market where the total Ad spending was up 5,3 percent for the first quarter of 2005. Search marketing was the big winner with 50% increase from the same period last year.

Great start for 2005 Ad spending on the Internet!