Peer Production Search Engine

The other day Yahoo! Launched My Web 2.0 , it's integrating personal and social search. It may be very early in its development, but it offers very interesting search features already.

The Yahoo! Search Blog writes: "It is a new kind of search engine - a social search engine - that complements web search by enabling users to search the knowledge and expertise of their friends and community in addition to the web"

Imagine that you are planning a trip over the weekend to Rome. With My Web 2.0 you can save your best search results and write a tag, a short description, about the webpage. Then invite your travelling buddies, to ad their own personal search results. By combining your search efforts, you get a great overview what you and your friends like to see and do, when in Rome.

The Yahoo blog continues: "Over time, we envision communities using My Web to build their own search engines to capture and make accessible the knowledge of their community - search engines populated with the collective experience of a group of medical researchers, a community of PHP experts, a bird watching club, or members of a structural engineering consulting firm."

Chris Sherman from Search Engine Watch has written an interesting article where he explains My Web 2.0. He points out some of the issues he sees with tags being used to help improve the relevance of search.

Overall he is positive. "Despite its rough edges, My Web 2.0 is an innovative, thoughtful approach to personalized and community-based search. Many of the new features are genuine steps toward the creation of the semantic web , the next generation "intelligent" web envisioned by web creator Tim Berners-Lee." Chris writes.

If you'd like to learn more about My Web 2.0 you can find the My Web blog here.

Personally I look forward to invite some of my friends to build up an expertise search engine for marketers. Look out for the invitation in your e-mail!